From March 10th to May 22nd, 2022, the community of Madrid hosted an exhibition, in Sala El Águila, on the history of fashion in Madrid from 1940 to 1970.
In light of this temporary exhibition, Pedro Fernandes, BP&A manager, organised an after-work activity where he invited Nextailers based in Madrid to partake in a “retail immersion experience”.
During the experience, the group visited the temporary exhibition and other retail stores in Madrid to examine them from a business perspective and deepen their understanding of what makes those stores great.
Throughout the exhibition, the team found photos, archives, videos, and gowns that told the story of fashion in Madrid. The exhibition showcased social customs and stylistic references that have been recovered through 118 photographic reproductions, many of them unpublished, and 76 pieces from institutions such as the Regional Archive of the Community of Madrid and the Costume Museum.